How does one person speak to 10 prospects and sponsor 8 of them and another person can talk to the same exact prospects and only sponsor 1?
I had the answer perfectly illustrated to me this morning by my two year old daughter. I could never figure out why Lydia would not say “I love you” or come running to give me hugs like our other daughter Abigail. Until this morning as I stepped out of my home office that is attached to the back of our house and walked through the living room.
I had a thought, “Lydia has a secret language just like my prospects”. I immediately stopped asking her for hugs and cuddles because she has always rejected that even though my other daughter really loves hugs and is motivated by “team” and “community”. I know that 15% of my prospects are motivated by “fun”. So I changed my tactics, I then said “hey Lydia! You want to have some fun?” She lit up and said yes! yes!. Her response to me was exactly what I was looking for.
We then proceeded to dance and jump and spin in circles. This little girl ( my prospecting lesson) just taught me the importance of speaking the correct language to my network marketing leads!
In case you are not aware of this there are 4 primary motivations for people. They are team, fun, information, and prestige. You can learn more about it on page 47 of the ebook posted at the top right corner of this blog.
If you will take care to practice identifying your clients primary motivation, you can then speak the language that gets them moving in the desired direction. People motivated by fun do not understand the language of those motivated by prestige or information and so on.
How can you sponsor more people into your network marketing business? The answer is pretty clear, speak their god-given secret language!
Nick Davis
Nick Davis
{ 1 comment… read it below or add one }
What a sweet story about connecting with your daughters. Kudos to you for realizing how to speak in their “language”. When I learned this in Mentoring for Free it really did open my eyes to how everyone is wired differently and I can now connect with them when I didn’t do so well before.
Jill